Storyteller

Role: UX Designer
Year: 2019
Project: 3D presentation tool for builders

About

Storyteller is a cloud-based 3D visualisation tool that is conveniently incorporated in a builder’s website, letting builders present their project with greater clarity and engagement to their Potential buyers. This allows the buyer to explore the project in-depth and ultimately helps builders to generate high-quality leads.

Brief

Restructuring the module and standardising a template to make it easy for Foyr to customize it to be adopted by distinct builders for their various projects, based on their specific requirement.

Approach

01. Familiarising

We initiated the process by understanding the market and motivations of the beneficiaries involved.

02. Key Findings

House buyers have different expectations at different stages of their journey. So we divided their buying journey into 3 stages -

Awareness stage

At this stage, buyers are information hungry and filled with doubts. They look for good sources of information to clear their doubts. 

Evaluation Stage

Purchase Stage

Specific detailed information for comparison & Visible CTAs are necessory at this stage.

Design Brief

Making storyteller a useful platform at every stage of the buyer's journey.

03. Mapping & Planning  

We translated our insights and client requirements into an Information Architecture map to set expectations.

04. Design Iterations  

After many iterations, we filled the gap! Presenting...

Storyteller

Choose between township & layouts at the very first step.

Explore and experience the whole project in 3D even before the first brick is laid.

Experience different predesigned interior variations in the same space and quickly toggle between rooms & spaces. 

Explore Beautiful Interiors with and without furniture.

Explore Localities and view distance from major city transit spots at a glance as soon as you click on localities.

Storyteller is more than that. It helps buyers make an Informed Purchase Decisions.

About the client - Foyr

Foyr is one of the top 20 most innovative PropTech companies in the world. They make visualization solutions for the real estate. they are revolutionising the real estate technology, providing a complete end-to-end experience through their products. Foyr is an Indian firm with branches in North America and Singapore, Foyr is backed by SRI Capital, JLL, Astarc Ventures, and Brick Eagle Ventures.